1. Commitment to Honest Messaging

• We refuse to use dishonest tactics - no false advertising, exaggerated benefits, fake testimonials, or inflating analytics to promote Reel.
• We’ll only share data that genuinely represents our outcomes, ensuring accurate descriptions of services.
• All content will comply with the Danish Marketing Practices Act.

2. Regular Ethical Reviews

• Every campaign undergoes ethical reflection guided by questions like:
  • Are we overstating our offering?
  • Is messaging transparent about our value?
  • Are quotes/testimonials factual and verified?

3. No Greenwashing

• We will not make claims about social or environmental impact without the ability to verify them.
• No inflated stats, manipulated data, or unrealistic promises.
• We're only sharing initiatives aligned with Reel’s true mission - to accelerate the energy transition.

4. Cultural Sensitivity & Respect

• Avoid stereotyping or appropriating cultures.
• Include diverse voices and perspectives throughout creative development.

5. Permission-Based Communications

• Only contact users who’ve opted in.
• Provide clear value (content, education, interviews, tips).
• Fully GDPR-compliant and built on maintaining user trust; messaging remains relevant to their interests .

6. Privacy-Conscious Digital Advertising

• All targeting must respect user privacy - avoid overly intrusive tracking.
• Label advertorial content clearly so audiences understand when content is paid.