<aside> 👉 **See our open positions here.**
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Electricity is the single most important sector to prevent climate disaster: Electricity generation is the main source of carbon emissions. We need to decarbonize electricity fast!
Industry is key: How companies buy electricity is of vital importance to the climate. Reel’s electricity solution mitigates climate change AND is commercially attractive for companies. It’s a no-brainer!
Current system is broken: 99% of companies are unable to access electricity procurement with real impact. Instead, they are limited to buying conventional “green” electricity that comes at a premium and does not reduce CO₂ emissions.
<aside> <img src="/icons/hand_purple.svg" alt="/icons/hand_purple.svg" width="40px" /> Ownership: We trust everyone with the driver's seat
We give ownership to everyone and empower each other to grow by being trusted with initiative. This fuels everyone to go the extra mile.
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<aside> <img src="/icons/brain_purple.svg" alt="/icons/brain_purple.svg" width="40px" /> Curiosity: Curiosity is our engine for growth
We strive to foster a culture where everyone, from the founder team to the most recent hire, is naturally inquisitive and asks questions. This enables innovation, deeper problem-solving, and creates a safe and inclusive work environment.
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<aside> <img src="/icons/token_purple.svg" alt="/icons/token_purple.svg" width="40px" /> Quality: We strive for world-class
We always set the bar high and strive for excellence. We do this because we are working for a purpose of utmost importance and aim to be the very best in our industry on a global scale. It’s also because we find it more fun to work when using our best efforts.
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<aside> <img src="/icons/emoji_purple.svg" alt="/icons/emoji_purple.svg" width="40px" /> Kindness: Kindness is the foundation of everything we do
We genuinely care for each other and believe everyone wins when we meet each other with kindness.
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<aside> <img src="/icons/conversation_purple.svg" alt="/icons/conversation_purple.svg" width="40px" /> Feedback: We are tough on the issue, but tender on the people
Feedback is a cornerstone of how we develop. When giving feedback, we are accurate in addressing what can get better, and at the same time acknowledge that everyone has good intentions and wants to do their best.
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Reel’s founding pledge is to accelerate the renewable energy transition by transforming electricity procurement. This is our guiding star and sets the overall direction for Reel. At our core, we are a climate-driven company, and everything we do must have a measurable impact on fighting the climate crisis.