<aside> 👉 Join us on the journey to decarbonize the electricity system
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Reel is creating a new way of buying electricity to accelerate the renewable energy transition. We are on a mission to empower companies to make a positive difference for climate through the electricity they buy. Reel enables all companies to enter a new type of electricity contract (Power Purchase Agreement, PPA) that reduces CO₂ emissions by adding new renewable electricity to the grid.
At Reel, our vision is a world running 100% on renewables. We aim to create significant climate impact by enabling companies to create new renewable energy, reducing their emissions and decarbonizing electricity grids.
We are backed by first-class venture and climate-focused investors, senior industry executives, and successful founders. We have received numerous awards, including Startup of the Year at the Technical University of Denmark, and have been financed by Innovation Fund Denmark.
⚡️ Electricity is the single most important sector to prevent climate disaster: Electricity generation is the main source of carbon emissions. We need to decarbonize electricity fast!
🏭 Industry is key: How companies buy electricity is of vital importance to the climate. Reel’s electricity solution mitigates climate change AND is commercially attractive for companies. It’s a no-brainer!
❌ Current system is broken: 99% of companies are unable to access electricity procurement with real impact. Instead, they are limited to buying conventional “green” electricity that comes at a premium and does not reduce CO₂ emissions.